Agile Transformation is a kind of journey, knowing why we are aiming towards some points is crucial. I discuss several anti-patterns while adopting Agile into an organisation. By all means, there are more pitfalls I did not mention. I focused on these I frequently meet while working with customers. When you observe these situations or maybe different, be alerted, make this transparent to your customer. Inform about possible undesirable results. Otherwise, it would deepen the crisis and lead to fake Agile.

Is revenue a good Product Goal?
Interestingly, so many organizations have revenue or profit as their Product Goals as well as Strategic
Goals. Some organizations do not consider using Product Goals at all. Or they are not aware of this
need.
What about your organization or product? Do you have a Product or Strategic Goal?
If yes, does it revenue-oriented?