Key Value Metrics

Measuring Value is one of the most essential activities in product management. For instance, for Product Owners and Managers, this process is a background for making informed decisions about the future of the product and assessing the current value and state of a product.

Frameworks help structure our metrics and have a process to reduce complexity. One of these frameworks I value the most is scientific, empirical Evidence-Based Management (EBM)*

My experience with EBM started in 2015. Since then, I have enjoyed contributing to value measurement and goal setting in several organizations, seeing it from a practical perspective rather than a theoretical one.

In a nutshell, the framework consists of several components:

  • Three Types of Goals
  • Key Value Areas
  • Key Value Metrics
  • Experiment loops to reach goals

Key Value Metrics are exemplary, so you can use your product-related metrics to measure value. However, I found it useful to be inspired by the EBM propositions. Also, for organizations that need help knowing where and how to start with EBM, these metrics are great as a starting point.

I decided to share the branded Key Value Metrics with the community as cards I use for my courses and to introduce the concept to organizations.

These cards are free for you. You can print them out or use them for virtual boards. Enjoy!

For more information about the EBM framework, visit my blog, YouTube channel, and read the EBM Guide and the book:

Unlocking Business Agility with Evidence-Based Management: Satisfy Customers and Improve Organizational Effectiveness (The Professional Scrum Series) by Patricia Kong, Todd Miller, Kurt Bittner, and Ryan Ripley; Addison-Wesley Professional, October 31, 2023. ISBN-13: ‎ 978-0138244576


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