In my recent Scrum.org webinar with Patricia Kong, The Art of Negotiation in Product Management, we explored what effective negotiation really looks like in many situations. If you missed it, you can watch the full session here:
What have we covered in the session? See below for some highlights from the session. In the webinar we covered a lot more!
In Product Management, it’s an essential skill because we work with multiple stakeholders with different priorities – engineering teams, sales, marketing, leadership, users and customers..
Negotiation isn’t about winning or losing – it’s about finding the best outcome for the product and customers. It’s a skill you refine over time, and the more intentional you are about it, the better your results will be.
Consider also answering this question: What’s your biggest challenge when negotiating as a Product Owner?
Watch the full webinar for more examples and techniques. You may also look at The Skill of Negotiation in Product Management.
In addition, one of the recommended books is Never Split a Difference by Chris Voss.
See also Using BATNA in Product Managemen
