In this video I am discussing the Product Owner role. What should be the focus? What is the most important?
What should be the source of requirements?
How are they related to the product vision and business strategy?
For these and others answers watch the video on my Youtube channel – Agile In The Spotlight!
For English, turn subtitles on!
If you have worked in product management long enough, you know that not every conversation ends in full agreement. Priorities shift, pressure comes from different directions, and decisions don’t always fit easily into the plan. Every Product Owner should understand BATNA – the Best Alternative to a Negotiated Agreement.
Negotiation is an important part of Product Management. And not only. Whether we realize it or not, we negotiate every day with stakeholders, teams, customers, and even ourselves. The challenge? Negotiation in Product Management isn’t about deciding who is a winner. It’s about working through different priorities and perspectives, finding common ground, and making the best choices for the product, the business, and the customers.
Product Managers and Product Owners frequently have to balance market needs, user experience, customer outcomes, and technical feasibility. However, the financial point of view in product development is equally important but often gets overlooked.
