Ethics in Product Management – Why It Matters Now

Do ethics fit into fast sprints, stakeholder pressure, and quarterly targets? We believe they must – and we show how.

Together with Scrum.org, I co-authored the whitepaper Ethics in Product Management, offering practical guidance based on the lived experiences of over 80 organizations we worked with directly, and insights from many more professionals who shared their challenges.

You’ll find:

  • examples of features that might harm trust or users,
  • actionable frameworks and checklists,
  • how to integrate ethical thinking into daily product decisions,
  • and how to balance value delivery with avoiding harm.

This is not just a theory. It’s about helping product people, teams, and leaders recognize hidden risks, engage stakeholders transparently, and design products that are both valuable and responsible.

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