In this Scrum Tapas video, Professional Scrum Trainer Magdalena Firlit discusses ways that leaders in organizations that are trying to improve their agility can support their Scrum Teams and help them to be more successful. This is the second in a three-part series.

Is revenue a good Product Goal?
Interestingly, so many organizations have revenue or profit as their Product Goals as well as Strategic
Goals. Some organizations do not consider using Product Goals at all. Or they are not aware of this
need.
What about your organization or product? Do you have a Product or Strategic Goal?
If yes, does it revenue-oriented?