Organizations struggle to measure value. They usually prefer to focus on Time-to-Market measures. Measuring delivery is important, however, cannot be the only target. Holistic view on EBM might improve your product value.
More information you may find here:
My articles about EBM.
EBM part 1
EBM part 2
EBM Guide: https://www.scrum.org/resources/evidence-based-management-guide
Interestingly, so many organizations have revenue or profit as their Product Goals as well as Strategic
Goals. Some organizations do not consider using Product Goals at all. Or they are not aware of this
need.
What about your organization or product? Do you have a Product or Strategic Goal?
If yes, does it revenue-oriented?
How often have you been exposed to the conflict or different objectives between departments? If never, congratulations! You have probably seen and experienced healthy environments, meaningful shared goals, and true leaders. Keep on!
If your answer to this question is: “frequently”, “often” or “always”, this article might be helpful.
Product Goals were added to the recent version of the Scrum Guide. The idea of incorporating this concept was to emphasize the importance of having a longer-term goal than a Sprint Goal.
