Organizations struggle to measure value. They usually prefer to focus on Time-to-Market measures. Measuring delivery is important, however, cannot be the only target. Holistic view on EBM might improve your product value.
More information you may find here:
My articles about EBM.
EBM part 1
EBM part 2
EBM Guide: https://www.scrum.org/resources/evidence-based-management-guide