Organizations struggle to measure value. They usually prefer to focus on Time-to-Market measures. Measuring delivery is important, however, cannot be the only target. Holistic view on EBM might improve your product value.
Interestingly, so many organizations have revenue or profit as their Product Goals as well as Strategic
Goals. Some organizations do not consider using Product Goals at all. Or they are not aware of this
What about your organization or product? Do you have a Product or Strategic Goal?
If yes, does it revenue-oriented?