Product Owners must know their customers to succeed in today’s competitive markets. There is a common agreement among experts involved in product management about it. A lot has been said about this topic. In this blog post, I discuss the different ways to know your customers. To make it more practical, I share some tools to ease application in the work environment.
Interestingly, so many organizations have revenue or profit as their Product Goals as well as Strategic Goals. Some organizations do not consider using Product Goals
How often have you been exposed to the conflict or different objectives between departments? If never, congratulations! You have probably seen and experienced healthy environments, meaningful
Product Goals were added to the recent version of the Scrum Guide. The idea of incorporating this concept was to emphasize the importance of having
Previously, I have described some challenges with the Evidence-Based Management implementation. There are plenty of challenges regarding the process of applying Evidence-Based Management, there are
We have now launched a new Scrum.org course – Professional Agile Leadership – Evidence-Based Management (EBM), and it is an exceptional occasion to share my
People in organizations are often afraid of running experiments. I have observed ca. 70% of people responsible and accountable for products are reluctant to validate
Recently, I have been discussing some reasons why Agile Transformation may fail or go slowly. This time I am presenting some success factors that might
Based on my experience working in Agile environments since 2010, I did some research and general observations on the topic. Regardless of the business domains
A significantly increasing number of companies strive for Agility. They intend to progress with Agile Transformation. Based on my research from several dozen organizations, what
